Quadpack expands Creative Hub to the U.S., launching open innovation platform for beauty packaging
By Summit Media Services
GeneralAmerican brands can now also participate in the beauty-packaging innovation process
Beauty brands in the United States can now plug into the packaging-innovation process through the Creative Hub of international beauty packaging manufacturer and provider Quadpack. Already established in Europe, the transversal team includes market researchers, designers and engineers working together with innovation partners in diverse areas of specialization. Its collaborative approach allows the company to boost innovation and connect more deeply with brands. Working alongside its European counterparts, the U.S. team is also establishing new partnerships in the Americas.
Director of Market Development Pierre-Antoine Henry, who heads up the Creative Hub, explained: “It is an open innovation platform embracing the whole packaging eco-system. By engaging brands during the R&D process, we are creating a community of Quadpack ‘influencers’, who have access to a constant flow of value-added innovations that bring a benefit to consumers. It’s our way of bringing competitive value to brands, to help them bring the hottest thing to market.”
The Creative Hub generates value that is unique to Quadpack, fulfilling unmet needs or creating new demand by improving on what exists. Pre-launch involvement allows brands to launch cutting-edge innovations without the capex involved in bespoke solutions. Early feedback ensures that new concepts are aligned with their audience and brand equity.
Through themed roadshows and tailored presentations, The Creative Hub shows brands how new concepts can be adopted to help them deliver on their claims. The first U.S. roadshow was held in May, focused on cosmeceuticals. Anthony Le Minoux, Vice President of Quadpack Americas, said: “It was a resounding success, giving us some great feedback on over 20 brand new concepts. We are excited to share this capability with our key clients and help them stay ahead in the game. We encourage them to challenge us and see the magic that comes out of it.”
About Quadpack
Established in 2003, Quadpack is an international manufacturer and provider of enhanced packaging solutions for beauty-brand owners and contract fillers. With offices and production facilities in Europe, the Americas and the Asia-Pacific region, and a strategic network of manufacturing partners, Quadpack develops bespoke and customized packs for prestige, masstige and mass-market customers. Listed on Euronext Growth in Paris, Quadpack relies on a workforce of 800 people to build a more sustainable world. As a registered B Corp, it works to ensure a positive impact on the planet and society and, through the Quadpack Foundation, on the communities in which it is present. For more information, please visit www.quadpack.com.
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